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In this second part of a three-part series you will learn how to start using Six Sigma methodology as part of your search engine optimization strategy. Introduced here are the tools templates and detailed guidelines that are required for a complete and successful implementation….
Microsoft BPOS Demo Microsoft Business Productivity Online Suite demo. Watch [...]

Google changed its policy on trade marked key words in the U.S. this May, and while it’s still too early to fully monitor the implications of those changes on brand marketers, the holidays may become a proving ground for the switch, if the price for search ads goes up as much as some marketers are [...]

Don Dodge was a happily loyal Microsoft employee until last week, when he got laid off with a group of around 5,000 other staffers in a broad reduction of staff. The well-known “Ambassador to Startups” was quickly poached by Google (within 90 minutes no less), where he is now set to work.
The move highlights the [...]

What makes a great viral video? This is a problem I’ve been coming up against recently, especially as there’s always the simple risk that when trying to do anything viral: it will either work or it won’t.
This is something I’m going to try and explore across a couple of blog posts in the next [...]

The pharmaceutical industry is glued on the FDA hearings on social media happening in the US. The Food and Drug Administration (FDA) is a government agency of the US Department of Health & Human Sciences and acts as the main regulator of US market for drugs, worth $275 billion-a-year.
The hearings are designed to poll expert [...]

It’s a subject that turns the stomachs of most journalists. After all in journalism, “marketing” and “branding” are dirty words. But given the media fall out as a backdrop for the global recession, it’s time that newspapers, and the journalists who write for them, realise that the masthead of their paper is a brand.
Knowing [...]

Joe Hewitt is the Facebook employee responsible for the super-popular Facebook iPhone app. But thanks to Apple, he’s decided to move on.
On Twitter, he announced that he “handed the Facebook iPhone app off to another engineer“. Soon after, he revealed the reason why: the tyranny of Apple.
He told TechCrunch:
My decision to stop iPhone development has [...]

Google’s algorithm looks at a significant number of ranking factors when it decides where a site should be in the SERPs. These ranking factors, and the weight they’re each given, change over time.
Last week at PubCon, Google’s Matt Cutts revealed a new ranking factor that may debut in 2010: page load time.
This would have [...]

AOL’s new CEO Tim Armstrong has been quickly buying up talent and increasing AOL’s media properties in the lead up to the company’s tkt from parent Time Warner later this year.
At the Roosevelt hotel in New York today, Armstrong went into AOL’s continuing strategy.
AOL’s CEO announced that online content can be “much better.”
“That’s why [...]

The rumors are true. Rupert Murdoch is taking News Corp. content out of Google search.
The media mogul set off a storm last week when he responded to a question about opting-out from Google with the words “I think we will.”
And today, News Corp.’s chief digital officer confirmed it. News Corp. content will be off [...]