Archive for November, 2009

17 Nov

Pluck’s Stephanie Himoff on social media for publishers

Pluck provides social media platforms for brands and publishers, inclsuing News International, The Guardian, and Trinity Mirror.
I’ve been talking to Stephanie Himoff, who directs Pluck’s European sales, about the company’s social media tools, and how publishers can use UGC to drive traffic and increase engagement…
Can you tell us about Pluck and what it does? [...]

17 Nov

Using Lynx for SEO Analysis

In part one of this two-part series you learned how to use Lynx to navigate web pages. You also discovered the meaning of the color coding the Lynx text browser gives its output which you use to determine if the text is a hyperlink plain text content bold or italics. In [...]

17 Nov

Mastering Lynx (Open Source Text Browser) for Search Engine Optimization

Is there still a use for a browser so old that it can t display images let alone video As a matter of fact there is. The Lynx browser displays web pages in very much the same way a search engine spider would see them. How you can use this knowledge to [...]

17 Nov

Fast Flip, Google`s New News Reading Service

For quite some time Google and newspaper and magazine publishers have failed to get along — and historically for good reason. But Google doesn t actually want to fight and its new news reading service Fast Flip might go some way toward salving some wounds in the publishing business….

Tweet This [...]

17 Nov

More Blogging Tips: Cooking with Gas

Yesterday I covered four great lessons we can learn about blogging from watching the movie Julie and Julia. I promised you a total of 11. So what can you do to make your blog memorable besides being passionate about your subject having a goal being reliable and finding your niche [...]

16 Nov

What is Mobile SEO?

The online world is going mobile and everyone s getting involved with the popular trend. Mobile Web browsers and smart phones have turned the mobile world into an entire universe of online sites and stops advertising and extras. The online world is going mobile and that means your site should too. [...]

02 Nov

The ‘Vince’ update unravelled: does Google recognise brand equity? (pt 3)

Could this be the smoking gun, the SEO equivalent to ‘CCTV’ evidence of Google’s manual intervention? I’ll let you decide. My place is only to present the evidence.
Without wanting to sound sensationalist, I found this evidence quite shocking because as we all know, Google would never hand manipulate a SERP… would it?
Following on from [...]

02 Nov

38% of visitors to e-commerce sites in research phase: survey

Of all visitors to e-commerce sites, 38.6% are there to research products and prices, and to gather information, though just 85% are able to complete this task successfully.
This is one if the findings of an iPerceptions e-commerce survey, suggesting that improvements in navigation and usability can have a significant impact on sales.
The survey of US [...]

02 Nov

Google pulls the trigger, gets into lead gen

In late August, we reported on a lawsuit filed against Google by LendingTree alleging that Google was planning to offer an online lead gen service related to mortgages using technology offered by a LendingTree vendor that was contractually forbidden from working with LendingTree’s competitors.
While the status of that lawsuit is unknown, it is now official: [...]

02 Nov

Pizza Hut iPhone app generates an extra $1m sales

Another example of the potential of mobile commerce comes from Pizza Hut, with its iPhone app generating $1m in sales in the three months since launch.
The app, which allows customers to order food on the move, is approaching the figure of 1m downloads. It is only available in the US at the moment.
The app’s [...]

© 2009 Theme Demo

Powered by Yahoo! Answers