Archive for December, 2009

23 Dec

Geo Targeting Techniques in Google for SEO

It has been observed by the SEO community over a number of years that search engine rankings in Google are influenced by a so-called geo-targeting aspect of the domain TLD and registrant s background location and its hosting location. In this article we ll look into those factors that affect [...]

23 Dec

Microsoft and OpenX Team Up

Whether you re a very large already successful company or a small startup the same rule applies if you want to make money online increase your ad revenue or sales. This rule even applies to Microsoft one of the most successful companies of all time which is why they ve [...]

23 Dec

Google Dashboard: An Overview

Google s new service is designed to help those concerned about their privacy online to track what the search engine knows about them. It s good to have a central place from which to use its services but it s making a lot of people nervous. Keep reading to find out why….
Automate Software Builds [...]

23 Dec

How to Use Feedburner for SEO

Having trouble getting your new site seen by readers and ranked by the search engines Feedburner can help. This two-part series explains how to use this popular web feed management system and how to get the most out of it….
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22 Dec

Statistical Process Control Implementation in Web Analytics: Key Concepts

Many of you reading this article may not know what statistical process control or SPC is. It is a problem-detection technique implemented for any measurable process. Keep reading as we delve deeper into the appropriate methods and show how to apply them to SEO….
Download: Improving IT Execution Get the IT Skills [...]

03 Dec

Q&A: Groupon’s Andrew Mason

Groupon is a group-based social e-commerce buying service that launched last year. While many retailers are struggling to survive in this economy, Groupon has seen exponential growth.
With $4.8 million in funding from New Enterprise Associates and $1 million from an angel investor, Groupon reached profitability in June.
The company offers daily deals on a variety of [...]

03 Dec

BIA: Geo-targeted ads are on the verge

Media moguls have been kicking up quite a storm about charging for content over the past few months. But a more subtle shift is the one towards local content online. And according to digital media consulting firm BIA/Kelsey, another section of the local market — geo-targeted display ads — is expected to grow to 15% [...]

03 Dec

Q&A: Maura Curtin, Social Media Advertising Consortium

There’s a new trade group in town. The Social Media Advertising Consortium (SMAC – pronounced “smack”) is newly-formed, but burgeoning body dedicated to best practices, measurement, defining and shaping one of the fastest-growing channels in digital advertising. We caught up recently with Executive Director Maura Curtin to learn more about what SMAC is up to…and [...]

03 Dec

Econsultancy announces Innovation Awards shortlist

So after reading through a whopping 400+ entries – the equivalent of about four novels of text – we have decided upon a shortlist for our Innovation Awards.
All entries were judged during the first phase by Econsultancy’s internal staff (myself, CEO Ashley Friedlein, Research Director Linus Gregoriadis, and analyst Jake Hird). The next phase [...]

03 Dec

30 iPhone apps reviewed

2009 may not have been the much vaunted year of mobile, progress has been made, both in terms of handsets and tariffs, as well as development of mobile sites, and most notably, apps.
The App Store now has more than 100,000 apps available, and 2bn have been downloaded over the last year. With that many [...]

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