Archive for December, 2009

03 Dec

16 social media guidelines used by real companies

In a post I wrote called the A-Z of social media for brands I decided that
P stands for Policy. I’m not one for too many rules and regulations,
but it is a good idea to define some clear guidelines to help staff
(especially novices) to do the right thing.
So let’s take a look at some real world [...]

03 Dec

CrunchPad fiasco: think IP isn’t important? Think again

The CrunchPad is dead. prominent tech blogger and CrunchPad creator
Michael Arrington revealed that the tablet PC designed specifically for
web browsing would not be coming to a store near you after more than a
year of work.
While many, myself included, were skeptical about the CrunchPad’s commercial viability, nobody predicted its downfall: a rift between
Arrington and his development [...]

03 Dec

Site review: Gieves and Hawkes

Savile Row tailor Gieves and Hawkes launched its first transactional website last week, aiming to bring the brand to a wider audience online.
I’ve been taking a look at the new site, which was designed by Pod1, to see how well it works. It looks good at first glance, but is it a case of [...]

03 Dec

Facebook could send small marketers running with contest rule changes

Three weeks ago, Facebook changed the rules for brands trying to create contests and promotions on the social network. Marketers are still trying to figure out how the guidelines will affect them. But it looks like some of the best tools on the network will no longer be available for brands. For marketers looking to [...]

03 Dec

Google amends its First Click Free program to appease publishers

One of the interesting things about The Wall Street Journal’s paywall is that it lets Google searchers view The Journal’s subscription content for free. But that isn’t likely to continue. Rupert Murdoch has been sounding the alarm about charging for News Corp. content. And today Google made a change to its search program that will [...]

03 Dec

Ivan`s SEO Tips

Here s a collection of SEO tips covering some frequently-asked questions about Google buying and building new websites and building links. You ll almost certainly find something in this grab bag you didn t know before that you can use in your next SEO campaign….
Demo Microsoft® Unified Communications One Inbox, One Interface. Tear [...]

03 Dec

Study Results: Search Engines, Meta Robots Tag and Robots.txt

Welcome to the second part of a two-part series that tests search engine reactions to the meta robots tag and robots.txt. In this part the results of the experiment and testing we set up in the first part will be presented. For details about the experiment background setup of the test pages and [...]

03 Dec

Google`s Influence on the Internet Through its Ad Network

Google has a reputation as a playful harmless company that strives to do good or at least to not be evil. In fact the search giant has a stronger grasp on the Internet than most people seem to realize. Don t believe it Keep reading….
Business Productivity Online Suite From $10 [...]

03 Dec

Case Study: Six Sigma Methodology for SEO

In the previous article in this three-part series you learned the details involved in forming a Six Sigma team and were introduced to the various tools and guidelines involved in going through the DMAIC Six Sigma methods. In this last part you will see everything in action through a complete case study….
Windows Marketplace [...]

02 Dec

Google AdWords: Keywords, Ad Writing and Landing Pages

In the last article we covered the basics of Google AdWords. In this one we ll touch on keyword research writing ads ad elements and landing pages. This is the second part of a four-part series….
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