SEO Essex Company. SEO Google Optimisation Expert & Internet Marketing For Essex.

Whether you are an offline marketer or digital marketer, developing integrated, multichannel marketing campaigns is now a critical element of planning and strategy.
With this in mind, I’ve been searching through Slideshare to find some excellent presentations on various aspects of multichannel marketing.
Driving Customer Engagement Through Multichannel Marketing
Multichannel Marketing For Retailing
Econsultancy Multichannel Innovation DSB
Econsultancy Multichannel Innovation [...]

What single characteristic do successful companies share? The ability to allocate resources effectively.
Effective resource allocation maximizes return and minimizes waste. Yet allocating resources effectively is harder than it looks. There are a lot of motivations to overspend in certain areas and underspend in others. Here are five areas in which companies overspend, and five areas [...]

A new study suggests that some of the UK’s online retailers are not taking the issue of accessibility seriously enough, with progress seeming to stall, according to a new study.
Last year, Webcredible’s Accessibility Report gave the websites of 20 UK high street retailers an average score of 62%, but this year the score has [...]

There may have been a time when Facebook was hoping to create its own PayPal killer with the “Facebook Wallet,” but those days are over. Today Facebook announced that it has entered into a strategic partnership with PayPal. Now users can use PayPal to purchase self-service ads and Facebook Credits on the social network.
This is [...]

It’s 2010, and HBO is getting with the digital revolution. This week the cable network started streaming its content online. With a tagline of “It’s HBO on your computer,” all of the network’s series and films will now be available for streaming — to existing subscribers — at HBOGO.com.
HBO’s premium content is the reason [...]

Here’s the million-dollar question: “What is the secret to a successful website?” I’m not foolish enough to suggest a single answer. But in more than a decade of working on client websites, I’ve noticed a recurring pattern: the sites that succeed are those that have a well-informed, passionate website owner at the helm.
I talked about this [...]

VoucherCloud is a new iPhone app which provides discount codes for mobile users, the first mobile app to offer such a service.
The app was developed by Bristol-based company Invitation Digital. I’ve been talking to Director Greg Le Tocq about the new app…
Why did you decide to launch Voucher Cloud?
We produce an annual discount voucher [...]

What happens when you start a group on Facebook and two weeks later,
you have over 180,000 members? If you’re 21 year-old Tiffany Philippou,
the creator of the hit Facebook group Secret London, you do the
entrepreneurial thing: try to parlay your Facebook popularity into a
bona fide startup.

After a 48-hour crowdsourcing marathon during which more money was spent [...]

It seems that the UK’s political parties have a lot to learn about email marketing, with all making some basic errors in their campaigns.
As demonstrated by Barack Obama, email can be a powerful tool in political campaigning; allowing parties to build up a profile of their subscribers, and to bypass the media and open [...]

With the impressive dedication that NBC and its top advertisers have taken to the internet for this Olympic games, some have gone so far to dub the 2010 Winter Olympics the “Social Games.” But there is one small snag in NBC’s rush to move toward real-time. The network still isn’t showing video of major sporting [...]