SEO Essex Company. SEO Google Optimisation Expert & Internet Marketing For Essex.

Newsweek’s got a problem (aside from the fact that it’s currently a publication in search of a buyer.) The company has a smart, adept digital arm. But the product that is getting the most positive attention right now doesn’t support any advertising. And it’s not directly attached to the company’s business model. It’s called Newsweek.Tumblr.com. [...]

Good news for paid content. The internet is closing in on television as a popular source of entertainment for consumers. According to a new study from Edelman, more people go to the internet for entertainment than ever before.
Those numbers still need to grow substantially for online advertising revenue to outpace the “digital dimes” that [...]

In today’s Start Me Up we hear from Karl Havard at pownum, a new startup that collects consumer ratings on organisations and brands.
If you run a B2C startup and want a Start Me Up profile then please throw your hat into the ring by emailing editor@econsultancy.com.
In one sentence, what is pownum?
Pownum gives people a [...]

Are you stuck in a rut with your link building programme? I’m in a sharing mood today so I thought I’d lift the lid on a selection of creative link building tactics I’ve been having success with…
I’ve yet to speak to any serious SEO that wouldn’t want a little more ‘link love’ to power a [...]

Two of the first apps released for the iPad since Friday’s release are property search apps for Primelocation.com and Rightmove.
I’ve been comparing the two property search apps…
Rightmove
Rightmove already has a useful iPhone app, but rather than simply producing a larger version for the iPad, it has adapted the site to produce a smoother browsing [...]

Consumers are increasingly using the internet to investigate others’ experiences of products and services online before they decide to buy.
While it may be a complex process to involve yourself as a brand in a general community forum where your product may be discussed, review websites offer structured platforms on which to respond to the [...]

Digital advertising is the best thing that ever happened to advertising
industry, right? Not so according to Frederic Filloux in a piece that
was published by the Washington Post this weekend.
Filloux cites two major problems: poor design, and the process by which
online ads are bought and sold. With the former, he points to the
popularity of ad blockers [...]

With all the negative attention that Facebook has received for its privacy approach recently, the media — and regulators — are especially sensitive about online privacy right now.
But there’s another kind of site that is raising privacy flags. People search. These sites compile personal data without consumers’ knowledge. It’s just the kind of thing [...]

The next startup we’re profiling is London-based invideous.com, a video technology company that aggregates third party video content for consumers while simultaneously providing a monetisation platform for publishers.

If you run a B2C startup and fancy a ‘Start Me Up!’ profile then email editor@econsultancy.com.
What is invideous?
Invideous is a plugin which online publishers can add to their [...]

Chatroulette remains a bit of a marketing headache.
On the one hand, it’s a free platform that has had enormous amounts of publicity and thousands of users. On the other though, the site is somewhat stigmatised, as quite a number of those users don’t seem to be the sort who want clever, real-time advertising.
My [...]