SEO Essex Company. SEO Google Optimisation Expert & Internet Marketing For Essex.

How are leading banks applying social media and mobile devices in ways that drive revenue and customer value? Spain’s BBVA provides an excellent example of how this can be done.
Here’s a look at how they’re creating qualitative outcomes for customers and profits for themselves, and how you can too…
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Spain’s BBVA, one of the [...]

Last month, I was unfortunate enough to lose my glasses.  Since I am a speccy four-eyes moley moleman, this has caused me some problems.
So rather than traipse down to an optician and be up-sold to hell
and back because obviously anything less than their £200 SuperHyperThin lenses
will be akin to milk bottle bottoms and will [...]

I’ve reviewed plenty of e-commerce sites for this blog, but one aspect I haven’t looked at so much is the thank-you page, the last page shoppers see after placing an order.
A recent report from Snow Valley has taken a look at this issue, providing tips on the mistakes to avoid, as well as a [...]

This weekend, AdAge published two articles discussing the lengths to which advertisers are collecting and using data to target consumers for ads. One article details some of the techniques, and the other discusses the potential negative implications.
In short, marketers are increasingly taking data from offline sources and finding ways to apply this data to ad [...]

Today on Tumblr, photo site Photojojo conducted a little experiment. They asked Tumblr users to reblog a post about their Fuji Instax Mini Instant Camera. Every time someone reblogged their offer before 4P, the camera’s price went down $.10. They were hoping to sell 50 cameras at a steadily reducing price by 4P.
Photojojo blew through [...]

Corporate responsibility is a tricky issue in an increasingly social and connected world. Consumers now have more means than ever to share and communicate their concerns with how companies do business.
This week, Nestle found itself on the wrong side of an angry group of consumers. And thanks to a few misplaced comments on Facebook, [...]

2010 has not been a kind year so far to Yelp. The popular customer reviews website is now facing not one, not two, but three separate lawsuits which essentially allege that the company has built a business by extorting local businesses.
They claim that, in an effort to turn listed businesses into paying advertisers, Yelp salespeople [...]

Yesterday, as an experiment in team-building, design agency We Are VI designed and built a web app in the space of 12 hours.
The finished product is Scriptopus, a round-robin writing app. I’ve been taking to We Are VI’s Head of Strategy Matthew Carrozo about the challenges and the lessons learned from the project….
Why did [...]

Google Analytics is one of the most popular analytics services for online publishers, especially smaller publishers. And for good reason: it has most of what the average publisher needs, and it’s free.
But Google Analytics is offered, of course, by Google, and Google is no stranger to privacy complaints. That means that Google often has to [...]

A recent survey from the Department for Business, Innovation and Skills (BIS) found that more than 60% of shoppers are less likely to return goods bought online.
This is partly due to a lack of awareness from consumers about their rights when shopping online, but could also be the fault of retailers and their returns policies.
This [...]