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	<title>SEO Essex Company. SEO Google Optimisation Expert &#38; Internet Marketing For Essex. &#187; Google beats estimates in Q3</title>
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		<title>Google beats estimates in Q3</title>
		<link>http://www.seoessexcompany.co.uk/google-beats-estimates-in-q3/</link>
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		<pubDate>Mon, 19 Oct 2009 10:39:10 +0000</pubDate>
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		<category><![CDATA[Google beats estimates in Q3]]></category>
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		<description><![CDATA[Google reported its third quarter earnings after the close of the US stock exchange today and, as it has done more than a few times in the past, the Mountain View company delivered more than analysts were expecting.
Net revenue in the quarter was $4.38bn with earnings per share of $5.89. Analysts had expected $4.24bn in net [...]


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			<content:encoded><![CDATA[<p><strong><img style="margin-left: 5px; margin-right: 5px; float: right;" src="http://farm1.static.flickr.com/135/323106237_8b129e82d0_m.jpg" alt="" width="129" height="175" />Google reported its third quarter earnings after the close of the US stock exchange today and, as it has done more than a few times in the past, the Mountain View company delivered more than analysts were expecting.</strong></p>
<p>Net revenue in the quarter was $4.38bn with earnings per share of $5.89. Analysts had expected $4.24bn in net revenue and $5.42 in earnings per share. All told, total revenue was up 7% year-over-year. So the good news: Google is managing to grow even in a very tough economic environment. The bad news: growth is, by past standards, a bit modest.</p>
<p>Google CEO Eric Schmidt is clearly hoping that won&#8217;t be the case for long. In the company&#8217;s press release, he stated:</p>
<blockquote><p><em>While there is a lot of uncertainty about the pace of economic recovery, we<br />
believe the worst of the recession is behind us and now feel confident about<br />
investing heavily in our future.</em></p></blockquote>
<p>Time will tell if he&#8217;s right, and whether the end of the Great Recession will mean a return to &#8216;<em>good times</em>&#8216;. But there&#8217;s no doubt that Google&#8217;s core business has managed to do quite well given the circumstances. Year-over-year, paid clicks were up 14% in the third quarter compared to Q3 2008 and up 4% from the second quarter of this year. The average cost per click was down 6% year-over-year but increased 5% quarter-over-quarter, perhaps indicating that many of the advertisers who had cut spending or left the market during the worst of the recession have returned and are bidding up keywords again.</p>
<p>The question for Google now is where it goes next. While there&#8217;s no doubt that the recession has impacted growth, it&#8217;s also clear that Google is a mature company whose cash cow can only keep growing so fast. Today, it more closely resembles an industry veteran like, say, Microsoft, than a fast-growing upstart like, say, Facebook. It has a lot of things going on (YouTube, Android, the upcoming Chrome OS) but none yet look like they will propel massive revenue growth in the near future.</p>
<p>Will Google look elsewhere for this growth? With $22.0bn in the bank as of September 30, there are no shortage of acquisition opportunities. If Eric Schmidt really feels the worst is behind us, it wouldn&#8217;t be surprising to see Google make some moves over the next few quarters.</p>
<p><em>Photo credit: dannysullivan via Flickr.</em></p>
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