Google’s Trademark Policy Change Worries Retailers This Holiday Season

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17 Nov

Google changed its policy on trade marked key words in the U.S. this May, and while it’s still too early to fully monitor the implications of those changes on brand marketers, the holidays may become a proving ground for the switch, if the price for search ads goes up as much as some marketers are [...]

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Google’s trademark policy change worries retailers this holiday season