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Google’s bread and butter is paid search but that doesn’t mean that it doesn’t have big ambitions for its display advertising business. After all, it spent $3.1bn in 2007 buying display advertising giant DoubleClick.
Google’s challenge in taking display to greater heights is simple: show advertisers the money (read: ROI). The ease with which paid search [...]

Gary Vaynerchuk transformed online wine sales at his parents business through his passionate and entertaining wine videos online. The New Jersey based wine retailer took to the web in 2006, and since then his popular Web video series “Wine Library TV” has boosted both Gary’s public profile and his parents’ liquor store — from a [...]

SEO is a polarizing subject. Bring it up in the company of the tech set and chances are you’ll get a debate not unlike one you might get when talking about religion and politics.
A lot of the criticism of SEO is misplaced while some of it isn’t. When addressing SEO criticism, it helps to have [...]

Here’s a selection of recent email related stats, taken from a range of source, including Econsultancy’s Email Statistics document, which forms part of the Internet Statistics Compendium, and other reports…
Market size and growth (Econsultancy Email Marketing Platforms Buyers Guide)

The UK market for email marketing platforms and services was worth £254m in 2008 and is [...]

If you’re an iPhone app developer, free versus paid can be a difficult decision. Notwithstanding widely-publicized success stories, most free apps don’t make any money for their developers.

One solution: use a free, watered-down version of your app as promotion for a paid version. The freemium model does work but it’s hardly perfect. The problem: Apple [...]

Google reported its third quarter earnings after the close of the US stock exchange today and, as it has done more than a few times in the past, the Mountain View company delivered more than analysts were expecting.
Net revenue in the quarter was $4.38bn with earnings per share of $5.89. Analysts had expected $4.24bn in net [...]

Wired’s argument this spring that Facebook is the next Google may have legs. According to Silicon Alley Insider, Facebook is skimming ad dollars from Google’s search business.
SAI’s Internet Analyst spoke with an ad agency that has noticed brands quietly moving ad dollars from Google search to Facebook’s new self-serve display ads. If this becomes [...]

With ad pages in freefall, magazines shedding titles, and the future of magazines in flux, things are looking more than gloomy for the ad industry lately. And the same fate is likely to befall the dvd industry, according to Netflix CEO Reed Hastings.
Speaking at Magazine Publishers of America’s Innovation Summit, Hastings noted that his [...]