03 Dec

Ivan`s SEO Tips

Here s a collection of SEO tips covering some frequently-asked questions about Google buying and building new websites and building links. You ll almost certainly find something in this grab bag you didn t know before that you can use in your next SEO campaign….
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02 Dec

Google AdWords: Keywords, Ad Writing and Landing Pages

In the last article we covered the basics of Google AdWords. In this one we ll touch on keyword research writing ads ad elements and landing pages. This is the second part of a four-part series….
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17 Nov

Google’s trademark policy change worries retailers this holiday season

Google changed its policy on trade marked key words in the U.S. this May, and while it’s still too early to fully monitor the implications of those changes on brand marketers, the holidays may become a proving ground for the switch, if the price for search ads goes up as much as some marketers are [...]

17 Nov

Google gets free advertising for Google products by hiring ex-Microsoft employeessex

Don Dodge was a happily loyal Microsoft employee until last week, when he got laid off with a group of around 5,000 other staffers in a broad reduction of staff. The well-known “Ambassador to Startups” was quickly poached by Google (within 90 minutes no less), where he is now set to work.
The move highlights the [...]

17 Nov

FDA Social Media Hearings #FDASM

The pharmaceutical industry is glued on the FDA hearings on social media happening in the US. The Food and Drug Administration (FDA) is a government agency of the US Department of Health & Human Sciences and acts as the main regulator of US market for drugs, worth $275 billion-a-year.
The hearings are designed to poll expert [...]

17 Nov

Why newspapers need brand managers

It’s a subject that turns the stomachs of most journalists. After all in journalism, “marketing” and “branding” are dirty words. But given the media fall out as a backdrop for the global recession, it’s time that newspapers, and the journalists who write for them, realise that the masthead of their paper is a brand.
Knowing [...]

17 Nov

Load time: coming soon as a Google ranking factor?

Google’s algorithm looks at a significant number of ranking factors when it decides where a site should be in the SERPs. These ranking factors, and the weight they’re each given, change over time.
Last week at PubCon, Google’s Matt Cutts revealed a new ranking factor that may debut in 2010: page load time.
This would have [...]

17 Nov

Can Tim Armstrong make AOL king of content by 2010?

AOL’s new CEO Tim Armstrong has been quickly buying up talent and increasing AOL’s media properties in the lead up to the company’s tkt from parent Time Warner later this year.
At the Roosevelt hotel in New York today, Armstrong went into AOL’s continuing strategy.
AOL’s CEO announced that online content can be “much better.”
“That’s why [...]

17 Nov

Can News Corp. win its game of chicken with Google?

The rumors are true. Rupert Murdoch is taking News Corp. content out of Google search.
The media mogul set off a storm last week when he responded to a question about opting-out from Google with the words “I think we will.”
And today, News Corp.’s chief digital officer confirmed it. News Corp. content will be off [...]

17 Nov

Mastering Lynx (Open Source Text Browser) for Search Engine Optimization

Is there still a use for a browser so old that it can t display images let alone video As a matter of fact there is. The Lynx browser displays web pages in very much the same way a search engine spider would see them. How you can use this knowledge to [...]

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