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For quite some time Google and newspaper and magazine publishers have failed to get along — and historically for good reason. But Google doesn t actually want to fight and its new news reading service Fast Flip might go some way toward salving some wounds in the publishing business….

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Yesterday I covered four great lessons we can learn about blogging from watching the movie Julie and Julia. I promised you a total of 11. So what can you do to make your blog memorable besides being passionate about your subject having a goal being reliable and finding your niche [...]

Of all visitors to e-commerce sites, 38.6% are there to research products and prices, and to gather information, though just 85% are able to complete this task successfully.
This is one if the findings of an iPerceptions e-commerce survey, suggesting that improvements in navigation and usability can have a significant impact on sales.
The survey of US [...]

In late August, we reported on a lawsuit filed against Google by LendingTree alleging that Google was planning to offer an online lead gen service related to mortgages using technology offered by a LendingTree vendor that was contractually forbidden from working with LendingTree’s competitors.
While the status of that lawsuit is unknown, it is now official: [...]

You have to love a contentious headline. In this article, I won’t be declaring search engine marketing (SEM) dead. What I want to explore are the various ways you should support this kind of marketing elsewhere on your website.
The point is, gaining a customer through pay-per-click advertising in the search engine results pages costs money. That’s [...]

Earlier this year I attended an event at which one speaker used Twitter to gather audience questions and then answer key themes at the end. He did not allow this to interrupt the presentation but it was made clear that questions would not be a ‘hands up’ affair. More and more speakers are now aware [...]

Google’s bread and butter is paid search but that doesn’t mean that it doesn’t have big ambitions for its display advertising business. After all, it spent $3.1bn in 2007 buying display advertising giant DoubleClick.
Google’s challenge in taking display to greater heights is simple: show advertisers the money (read: ROI). The ease with which paid search [...]